Aug 15, 2008 - On August 14th Warner Bros Picture announced they'd bumped Harry Potter and the Half-Blood Prince from November 21, 2008 to July 17, 2009 in order to make it one of their big summer tentpole movies. It didn't take long before another studio grabbed the spot Harry Potter vacated. Summit Entertainment quickly jumped at the chance to fill the November 21st release date with its much-anticipated vampire romance/thriller, Twilight.
In a press release announcing the move, Co-Chairman and CEO of Summit Entertainment Rob Friedman said, "When Warner Bros. decided to move Harry Potter and the Half-Blood Prince to the summer of 2009, we saw a unique opportunity to slot in our film which has been gaining tremendous awareness and momentum over the past several months. We by no means are trying to fill the shoes of the incredible Potter franchise for 2008, rather we are just looking to bring the fans of Stephenie Meyer's incredible book series the film as soon possible from a programming perspective."
Meyer's Twilight book series has millions of fans, thousands of whom showed up at the 2008 San Diego Comic Con just to hear the cast, Meyer, and director Catherine Hardwicke discuss the big screen version of Meyer's bestselling Twilight book. The incredible outpouring of support from Twilight followers left the young cast overwhelmed, and helped hammer home just how much fans are anticipating the film's release. The Comic Con response obviously played an important part in the decision to move the release date forward when the unexpected opportunity presented itself.
For the uninitiated, the Twilight series - Twilight, New Moon, Eclipse, and Breaking Dawn - follows the story of Bella Swan (Kristen Stewart), a clutzy high school student/danger magnet who moves from Arizona to Forks, Washington to live with her dad in order to give her newly remarried mom some alone time with her new hubby in Phoenix. Almost immediately Bella finds herself drawn to Edward Cullen (Robert Pattinson), a member of the strangely beautiful Cullen family. Against his better judgement, Edward (a vampire who's eternally 17) is unable to stay away from Bella, a human whose blood sings to him in a way that's never happened before. Their love story evolves over the course of Meyer's four books, culminating in... Did you really think I'd disclose the ending to the saga? No, you'll have to read the books (or wait for the feature films) in order to discover what happens to the unusual couple.