Strange As It Sounds, Over the Hedge and Spider-Man 3 Share Target Audiences: Thomas Haden Church really believes that both of his upcoming films are aimed at 12 through 15-year-olds. Church said, "Oh yeah. And even younger but I would say the main audience, the mean audience age is probably 12. I mean Sam - not to go off tangentially - but Sam Raimi’s whole philosophy behind directing is to constantly, constantly be feeding information. Children from like 8 and even up to the college age - Spider-Man appeals to a fairly broad demographic but, like I said, a mean age probably of 12 is a good mark - they process information so quickly and it’s not because of attention deficit or short attention span. It’s just processing information and that they’re very hungry for information, very hungry.
That’s his whole philosophy behind the Spider-Man movies and clearly they’ve met with some success by virtue of his philosophy. It’s like, 'Gotta keep moving, gotta keep moving, gotta keep moving…,' because the audience is moving, you know? 'Don’t worry about letting the emotionally important moments land, keep moving forward.' It’s not to say that there isn’t an emotional impact, because there is. But, you know, it works because Tobey Maguire is a very accessible actor and person. It’s all by design because he wants to constantly be feeding new information to the audience.
