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Activision to Publish Video Games Based on "Spider-Man 3"

By Rebecca Murray, About.com

May 19, 2004 Activision, Inc. announced that as part of a licensing agreement with Spider-Man Merchandising they will develop and publish interactive entertainment games based the third film of the "Spider-Man" series, "Spider-Man 3."

The main stars of "Spider-Man" and "Spider-Man 2" - Tobey Maguire, Kirsten Dunst, and James Franco - will be reuniting for the third film of the franchise.

Ron Doornink, CEO of Activision Publishing, Inc., said in the statement, "We expect that our upcoming 'Spider-Man 2' and 'Spider-Man 3' video games will continue building on the success we have already experienced with the franchise. 'Spider-Man' has proven to be one of the most popular video game properties in the world. We expect that our future titles based on the brand will continue to top consumers' most wanted lists every year."

Tim Rothwell, President of Marvel Worldwide Consumer Media Group, added, "Activision has been an amazing partner and great addition to the Spider-Man franchise. They truly understand the basic essence that makes Spider-Man one of the most popular characters in the world and continue to translate this into engaging and entertaining interactive content. The bar has been raised with each introduction of the character and we're excited to see what they develop for the third installment."

Source: Activision, Inc.

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