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Landmark Theatres Teams With Stella Artois for the Adopt-a-Short Program

By Rebecca Murray, About.com

Apr 3 2005
Los Angeles, CA, March 31, 2005 - Landmark Theatres — the nation's largest specialized film circuit — in association with Stella Artois, is launching the Adopt-a-Short program, dedicated to supporting the independent filmmaking community. The initial program will present six short films across the entire Landmark Theatres circuit, with each short playing for one month from April to September.

“We are thrilled that Stella Artois has provided us with this incredible opportunity to showcase short films in our theatres,” said Ray Price, VP of marketing, Landmark Theatres. “Short films are a very important part of the filmmaking community which are rarely, if ever, available to the general public.”

The program marks the return of short subject films shown in theatres prior to the feature presentation and allows promising new filmmakers the opportunity to have their work seen nationwide. "I'm so pleased that Mary has been invited to be a part of Landmark's series of theatrical short films,” said Aaron Ruell, co-star of Napoleon Dynamite and director of Mary, the first short film featured in the series. “Short films are art, but audiences rarely have a chance to see them on the big screen.”

In line with Stella Artois’ global film sponsorship platform “the partnership with Landmark Theatres provides Stella Artois the opportunity to bring real value to its target audience who is passionate about cinema as well as support the creative work being done by independent filmmakers around the world,” said Victor Melendez, director of marketing for European brands, InBev USA. “Stella Artois and Landmark Theatres are perfect co-stars in this program.”

Landmark Theatres is the leading U.S. exhibitor of independent and foreign film, with theatres in the top 22 U.S. markets.

Stella Artois sponsors screen events globally, including the Cannes Film Festival and the Sundance Film Festival as well as dozens of local film festivals that are held in this country each year.

PRESS RELEASE ISSUED BY LANDMARK THEATRES

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