When the fifth film of the Harry Potter series - Harry Potter and the Order of the Phoenix - hits theaters, viewers who catch the IMAX release will be treated to something really special. IMAX Corporation and Warner Bros Pictures revealed that Harry Potter and the Order of the Phoenix will feature approximately 20 minutes of 3D footage at the end of the movie.
IMAX is using its 2D to 3D conversion technology to provide audiences with 3D footage. Harry Potter and the Order of the Phoenix will hit both conventional and IMAX theaters on July 13, 2007.
In a press release announcing the 3D footage, Veronika Kwan-Rubinek, President of Distribution, Warner Bros. Pictures International, said, "The Harry Potter films are an enormous draw all over the world, and this film should prove to be no different. The last 20 minutes in IMAX 3D will add a new element of excitement to the Harry Potter experience, making this a must-see for fans of all ages. We’re looking forward to a long and very successful run.”
“We are delighted to once again work with David Heyman and the Harry Potter team, and Warner Bros. Pictures on another memorable Harry Potter movie,” added Greg Foster, Chairman and President of IMAX Filmed Entertainment. “We know that through the magic of IMAX, fans will already feel as is if they are right next to Harry, Ron and Hermione in IMAX’s larger-than-life 2D format, and we are thrilled to treat them to an even more immersive experience with the finale of the film brought to you in IMAX 3D.”
Harry Potter and the Order of the Phoenix Official Synopsis
In Harry Potter and the Order of the Phoenix Harry (Daniel Radcliffe) returns for his fifth year of study at Hogwarts and discovers that much of the wizarding community has been denied the truth about the teenager’s recent encounter with the evil Lord Voldemort. Fearing that Hogwarts’ venerable Headmaster, Albus Dumbledore, is lying about Voldemort’s return in order to undermine his power and take his job, the Minister for Magic, Cornelius Fudge, appoints a new Defense Against the Dark Arts teacher to keep watch over Dumbledore and the Hogwarts students. But Professor Dolores Umbridge’s Ministry-approved course of defensive magic leaves the young wizards woefully unprepared to defend themselves against the dark forces threatening them and the entire wizarding community, so at the prompting of his friends Hermione (Emma Watson) and Ron (Rupert Grint), Harry takes matters into his own hands. Meeting secretly with a small group of students who name themselves “Dumbledore’s Army,” Harry teaches them how to defend themselves against the Dark Arts, preparing the courageous young wizards for the extraordinary battle that lies ahead.
Source: IMAX and Warner Bros Pictures