Wearing outlandish outfits, this raging egomaniac is ready to take on more than just the fashion world. Brüno and his assistant, Lutz (Gustaf Hammarsten), come to America to seek fame. Setting up interviews with celebrities to discuss their charitable activities, Brüno gets American Idol host Paula Abdul to sit on a Mexican landscaper positioned to look like a chair. But she does balk at eating sushi off the naked chest of another gardener. Score one point for Abdul. And when the interviewing gig doesn't propel him into the spotlight, he decides making a sex tape with someone famous is the way to go. Enter politician Ron Paul. But when Brüno starts up the sexy music, lights some candles, and begins gyrating his pelvis, Paul flees the room. However, unfortunately for the politician, he does so while raving about Brüno being "queer". Brüno even tries to get a real terrorist - yes, a real terrorist - to kidnap him. Why? Because terrorists release videos of their hostages and those videos are seen worldwide.
Each of these segments has a very specific target for its barbed humor, a target Baron Cohen doesn't gently poke and prod but instead subjects to an un-lubricated anal probing. For some reason, people open up around Brüno, as they did Borat, revealing their prejudices with shockingly blunt statements. But I actually think the most interesting and enlightening of all of Brüno's encounters is when he auditions babies to pose for a photo shoot with his adopted son, OJ. Brüno asks the parents questions you'd think any rational mom or dad would be put off by, and instead these stage parents are ready and willing to subject their children to just about any indignity in order for their child to book a modeling job. Lose 10 pounds in a week? No problem. Are they willing to allow their child to push a wheelbarrow with a Jewish baby toward an oven? Sure, why not?
The Bottom Line
Baron Cohen as Brüno places his sexuality front and center and nothing is held back. There are no closed bedroom doors here or shots that leave what's going on in Brüno's love life up to your imagination. From butt bleaching to miming oral sex to full on bondage, Brüno is limit-pushing R-rated comedy. With lots of full frontal male nudity - some would say too much penis - Brüno is unquestionably outrageous. It's also a little more mean-spirited than Borat. Baron Cohen's Borat was a simple, innocent man trying to get by in a world he knew nothing about. There's nothing innocent about Brüno.Grade: A-
Brüno was directed by Larry Charles and is rated R for pervasive strong and crude sexual content, graphic nudity and language.
Theatrical Release Date: July 10, 2009




