Updated October 09, 2008
In a huge turnaround from their previous stance on the issue, the Academy of Motion Picture Arts and Sciences has decided to allow movie ads to be broadcast during commercial breaks at the 81st Academy Awards (scheduled for February 22, 2009). Next year's ceremony will mark the first time trailers for movies have been allowed to air during the Oscars. The ban dates back to the very first televised Academy Awards ceremony in 1953.
The Academy's board of governors approved allowing movie ads, but set down very strict guidelines for studios to follow:
