"300" Gets the IMAX Treatment

Warner Bros Pictures hopes to continue their successful dual launch of theatrical releases in both conventional and IMAX formats with the action epic, 300, directed by Zack Snyder and based on the graphic novel by Frank Miller. 300, a mix of live action with virtual backgrounds, will hit regular and IMAX theaters on March 9, 2007.

In a press release Dan Fellman, President of Domestic Distribution at Warner Bros Pictures, said, "Warner Bros Pictures and the filmmakers are very excited to bring this unique cinematic experience to both conventional and IMAX theatres this spring. The immersive IMAX Experience will transform this film, offering audiences an alternative way to view this highly-charged picture."

Greg Foster, Chairman and President of IMAX Filmed Entertainment, added, "We are delighted that 300 will be the first feature motion picture to open in IMAX theatres in 2007. Audiences that experience 300 in IMAX’s immersive format will feel as if they were actually with the Spartans as this larger-than-life epic story unfolds."

300 - The Official Synopsis
300 is a ferocious retelling of the ancient battle of Thermopylae in which King Leonidas (Gerard Bulter) and 300 Spartans fought to death against Xerxes and his massive Persian army. Facing insurmountable odds, their valor and sacrifice inspire all of Greece to unite against their Persian enemy, drawing a line in the sand for democracy.

Source: Warner Bros Pictures/IMAX Corporation