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"Star Wars: Episode 2 - Attack of the Clones" is Flying off the Shelves |
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| November 14, 2002 | |
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In its first 24 hour period, eager consumers have made "Star Wars: Episode II - Attack of the Clones" the fastest-selling home entertainment release of the year. More than 25% of initial shipments have been purchased at traditional retail outlets throughout North America in one day with sales at retail topping $75 million. With more than 100 million copies sold worldwide to date, the "Star Wars" series is the #1 home entertainment franchise.
"Our tracking shows that the sales velocity for 'Episode II' is faster than any other major title released this year -- and possibly ever," noted Mike Dunn, Executive Vice President of Sales and Marketing, Twentieth Century Fox Home Entertainment. "Right now we've got out-of-stock situations all over the country and we're doing everything possible to keep up with this velocity of sale as we head into the first weekend."
Still in its initial theatrical release and generating over $305 million and counting at the box-office, "Episode II" is the first major live-action motion picture captured and created directly from the digital source and digitally mastered for spectacular digital clarity on DVD. For fans of the original trilogy, "Episode II" is the key to unlocking many of the secrets of the saga. For those who are new to "Star Wars," "Episode II" is the perfect place to begin their journey into this rich and exciting universe.
Interested in purchasing the DVD?
SOURCE: Lucasfilm Ltd. Previous Articles |
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