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"Victims's Benefit Day at the Movies" Raises Over $5 Million for Disaster Relief


Based on early estimates of movie ticket and concessions sales at participating theatres, the National Association of Theatre Owners announced on September 26, 2001 that the "Victims' Benefit Day at the Movies" raised over $5 million for disaster relief (exact figures will not be available for several weeks as receipts are processed). Moviegoers did their part by patronizing one of the more than 30,000 theatres that participated in the Benefit Day. 100% of the ticket sales and concessions went to help the victims of the September 11th tragedy.

Participating theatre companies extend their heartfelt thanks to the many motion picture distribution companies that generously agreed to add their share of Tuesday's movie ticket revenue to the cause by waiving the film rental due to them for the day. In the order of the market share of tickets sold on Tuesday, participating motion picture distribution companies included the following:

  • Paramount Studios
  • Universal Pictures Distribution
  • Sony Pictures
  • Miramax Films, Inc.
  • MGM Distribution Co.
  • Warner Bros. Pictures
  • New Line Distribution
  • Buena Vista Pictures Distribution (Disney)
  • DreamWorks Pictures
  • Sony Pictures Classics

    Read the original article outlining the "Victims' Benefit Day at the Movies" Program.


    SOURCE: National Association of Theatre Owners


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