In addition to honoring the filmmakers at its Hall of Fame induction ceremony, White Castle has struck a promotional partnership with New Line to help market the film through a series of three "Harold & Kumar Go To White Castle" collectible cups, in-store displays, radio support, branded bags, and tray liners.
In its fourth year, The White Castle Craver's Hall of Fame celebrates those unique souls willing to go to extreme lengths to satisfy their cravings for that one of a kind steam-grilled taste. To achieve Hall of Fame status, inductees need to demonstrate a willingness to go "above and beyond" to satisfy their cravings for the unique taste of White Castle.
Each year White Castle receives thousands of nominations for Hall of Fame consideration through its website, in-store promotions, and assorted mailed entries that include everything from letters to photo albums, videos and scrapbooks demonstrating a nominee's extreme devotion to White Castle. The chosen inductees are eventually selected by a panel of judges. This year's Hall of Fame festivities will include red-carpet arrivals, an induction ceremony, and a special preview screening of "Harold & Kumar Go to White Castle." The event is being held at the Arena Grand Theater, located at 175 Nationwide Blvd. in Columbus.
Opening in theaters July 30, "Harold & Kumar Go to White Castle," follows two likeable underdogs who set out on an unbelievable Friday night quest to satisfy their craving for White Castle hamburgers. Their bizarre journey takes them across the broad terrain of their home state of New Jersey and leads to encounters with a cast of wild characters. The film is scheduled for a July 30 release.
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ADDITIONAL RESOURCES:
"Harold & Kumar Go to White Castle" Photo Gallery
"Harold & Kumar" Movie News and Interview
