Limited Edition Jeep Wrangler Rubicon "Tomb Raider" Model

May 21, 2003 - In an unusual movie tie-in, Chrysler announced they're rolling out a limited edition 2003 Jeep(R) Wrangler Rubicon Tomb Raider model. The new limited edition (only 1,000 were made) Jeep Wrangler will make its debut in the market in July in conjunction with Lara Croft Tomb Raider: The Cradle of Life. This same model will be seen in the film with Angelina Jolie, as Lara Croft, at the wheel.

In a press release announcing the special edition Jeep Wrangler, Jeff Bell, Vice President, Jeep, Chrysler Group, said, "The Jeep Wrangler Rubicon is the most capable Jeep ever built, so the heroic and extreme environment in which Lara Croft uses her custom Wrangler Rubicon in Tomb Raider is accurate. This is more than just a product placement. We have created a 360-degree integrated marketing campaign around the movie and the debut of the Wrangler Rubicon Tomb Raider model."

According to Chrysler the Jeep Wrangler Rubicon Tomb Raider model will feature 16-inch Alcoa forged aluminum wheels, Tomb Raider badging, a light bar, riveted fender flares, tubular grille guard, diamond plate bumper guard, rock rails, fog lamp and tail lamp guards, black tubular grille guard, fog lamps with brush guards, riveted fender flares in graphite, aluminum diamond plate bumper guard in black, black rock rails and tail lamp guards.

Source: The Chrysler Group