"The Cat in the Hat" Movie Promotional Partners

Universal Pictures today announced an extensive, wide-ranging list of promotional partners for the upcoming Universal Pictures/DreamWorks Pictures/Imagine Entertainment film presentation of "Dr. Seuss' The Cat in the Hat," starring Mike Myers. The highly-anticipated film adaptation of the literary classic from Academy Award(R) winning producer Brian Grazer and director Bo Welch, also stars Alec Baldwin, Kelly Preston, Dakota Fanning, Spencer Breslin, and Amy Hill and is scheduled for release on November 21, 2003.

"'Dr. Seuss' The Cat in the Hat' promises to be an unforgettable film experience," said Beth Goss, executive vice president, The Brand Group, Universal Pictures. "We are thrilled with the level of innovative marketing partners who have aligned themselves with this event film and we are confident that consumers will enjoy the imaginative nature of the products which will be available at retail this holiday season."

The film's domestic promotional campaign will roll out at all tiers of retail distribution in November 2003 with partners including Burger King Corporation, Hershey Foods Corporation, Kellogg's, Kraft Foods, MasterCard International, Pepsi/Frito Lay, Procter and Gamble, Rayovac, Smucker's and Jif and United States Postal Service.