The focus of the marketing partnership will be a weekend of "Spider-Man 2" events coordinated with Major League Baseball Properties and the 15 MLB Clubs hosting home games June 11-13, 2004.
During "Spider-Man 2" Weekend, which has been scheduled during a segment of the 2004 Major League Baseball Interleague Play schedule, ballparks will feature in-park and on-field "Spider-Man" signage and each Club will feature special Spider-Man promotional events, including giveaways with the world-renowned web crawler. In addition, highlights from "Spider-Man 2" will run on stadium video boards to promote the motion picture's June 30 release.
Major League Baseball Properties and the 15 participating Clubs will promote "Spider-Man 2" Weekend locally in each market and nationally. "This is the perfect alliance between two quintessential national pastimes -- baseball and movie going," said Ammer. "This partnership celebrates superheroes, whether they are on the field or on the big screen and we are extremely excited about the opportunity to create this unique promotion with Major League Baseball." "'Spider-Man 2' Weekend is a part of our continuing marketing efforts to appeal to younger fans in new and non-traditional ways," added Brosnan. "We anticipate that 'Spider-Man 2' will break records at our ballparks and in the theaters."
Major League Baseball Clubs hosting "Spider-Man 2" Weekend are the Anaheim Angels, Baltimore Orioles, Boston Red Sox, Chicago White Sox, Cleveland Indians, Detroit Tigers, Kansas City Royals, Milwaukee Brewers, Minnesota Twins, New York Yankees, Oakland Athletics, Seattle Mariners, Tampa Bay Devil Rays, Texas Rangers, and Toronto Blue Jays.
In "Spider-Man 2," two years have passed since Peter Parker (Tobey Maguire) walked away from his long-time love Mary Jane Watson (Kirsten Dunst) and decided to take the road to responsibility as Spider-Man. Peter must face new challenges as he struggles to cope with "the gift and the curse" of his powers while balancing his dual identities as the elusive superhero Spider-Man and life as a college student. The relationships Peter holds most dear are now in danger of unraveling as he clashes with the powerful, multi-tentacled villain "Doc Ock" (Alfred Molina).
"Spider-Man 2" reunites the cast and filmmakers from the first adventure, including Tobey Maguire, Kirsten Dunst, James Franco, Rosemary Harris and J.K. Simmons, under the leadership of director Sam Raimi and producers Laura Ziskin and Marvel's Avi Arad. Joining the ensemble cast are Alfred Molina as Dr. Otto Octavius ("Doc Ock"), Daniel Gillies as John Jameson, Vanessa Ferlito as Louise, Dylan Baker as Dr. Curt Connors and Donna Murphy as Rosalie Octavius.
Columbia Pictures Presents A Marvel Enterprises/Laura Ziskin Production "Spider-Man 2" starring Tobey Maguire, Kirsten Dunst, James Franco, Alfred Molina, Rosemary Harris, Donna Murphy and J.K. Simmons. The film is directed by Sam Raimi ("Spider-Man," "For The Love of the Game"). The screenplay is by two-time Oscar winner Alvin Sargent ("Ordinary People," "Unfaithful") based on the Marvel Comic Book by Stan Lee and Steve Ditko. The screen story is by Alfred Gough & Miles Millar and Pulitzer-Prize winning author Michael Chabon.
The producers are Laura Ziskin ("Spider-Man," "Pretty Woman") and Avi Arad ("X-Men," "Daredevil," "The Hulk").
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"Spider-Man 2" Trailer, Credits and Movie News
