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Jennifer Lopez Expands Her Empire With Launch of New Fragrance

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Oct 2003 - According to Forbes, Jennifer Lopez ranks fifth on the list of the wealthiest and most powerful celebrities around. The fact that the actress/singer was the first female artist to top the US record charts and box office charts in the same week definitely helped J-Lo earn a spot that high on Forbes' list.

Now the multi-hyphenate is expanding her perfume line with "Still Jennifer Lopez", the follow-up to her "Glow" fragrance. While "Glow" was aimed at females between 15 and 25, "Still Jennifer Lopez" was created for women over the age of 25.

Lopez' latest perfume will hit stores accompanied by an advertising campaign featuring J-Lo in elegant gowns and poses. The new ad slogan says, "In the eye of the storm I am still Jennifer Lopez," a reference to the media storm surrounding her love life. In a press release issued announcing her new fragrance, Lopez stated, "It means no matter what happens, I am 'still' myself. I am 'Still' Jennifer Lopez. But it also means that the game's not over yet. I am 'still' growing and 'still' working to do the best I can."

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