"We're thrilled to be working with Vidal Sassoon again to celebrate National Blonde Day," says Eric Kops, the naturally dark-haired but blonde-at-heart senior vice president of publicity at MGM. "We worked with them to promote the first film and it was a huge success. With their help, this National Blonde Day celebration will be even bigger and better than before."
"We are pleased to introduce 'Flash of Blonde' in celebration of National Blonde Day. 'Flash of Blonde' is a personalized hair color process that reveals an individual's blondeness at heart," says Andrea Jean, the very blonde marketing manager for Vidal Sassoon salons.
On June 30, Vidal Sassoon salons in Los Angeles, New York, Atlanta, Boston, Chicago, Miami, San Francisco, Scottsdale, Toronto, and McLean, VA, will be available to help people make "blonde transformations." Interested blondes-to-be should contact the Vidal Sassoon in their area to get more information and make an appointment.
Reese Witherspoon is back as Elle Woods in "Legally Blonde 2: Red, White & Blonde." Directed by Charles Herman-Wurmfeld, the film also stars Sally Field, Regina King, Jennifer Coolidge, and Bruce McGill, with Bob Newhart and Luke Wilson. Produced by Marc Platt and David Nicksay, the screenplay is by Kate Kondell from a story by Eve Ahlert & Dennis Drake and Kate Kondell, based on the characters created by Amanda Brown.
