Despite horrible weather on the East Coast, Identity Thief snagged a huge win at the box office. The comedy starring Melissa McCarthy and Jason Bateman may be getting overwhelmingly negative reviews, but that didn't stop McCarthy/comedy movie fans from turning out in big enough numbers to make this Universal Pictures release one of the few 2013 hits thus far. Business was brisk, most likely driven by McCarthy's continuing popular and trailers that did a good job of showcasing the broad humor.
However, the weekend didn't turn out to be a winner for what's being called Steven Soderbergh's final theatrical film. Side Effects had the critics split and possibly some potential ticket buyers confused due to the marketing campaign that attempted to keep everything about the film secretive while also encouraging people to fork over money to check it out. Side Effects will likely be one of Soderbergh's least popular dramatic films unless the 'B' score from those who did pay to see it helps launch a word-of-mouth campaign that increases interest as it heads into its first full week in release.
Top 10 Films for the Weekend of February 8-10, 2013
1) Identity Thief - $36,592,650
2 Warm Bodies - $11,500,000
3) Side Effects - $10,015,000
4) Silver Linings Playbook - $6,908,000
5) Hansel and Gretel: Witch Hunters - $5,750,000
6) Mama - $4,323,355
7) Zero Dark Thirty - $4,000,000
8) Argo - $2,500,000
9) Django Unchained - $2,288,000
10) Bullet to the Head - $1,980,000
(Photo © Universal Pictures)