Movie studios had good reasons to rejoice and give thanks over this Thanksgiving holiday weekend. Moviegoers turned out in record-breaking numbers, setting new 3-day and new 5-day Thanksgiving box office records. Powered by the final Twilight film, Bond, James Bond, and Daniel Day-Lewis' outstanding performance as Lincoln, the domestic take for the three day weekend was around $210 million. The five day holiday weekend totaled $290 million, easily surpassing the previous five day record of $273 million which was set in 2009 when The Twilight Saga: New Moon was in theaters.
Although Breaking Dawn Part 2, Skyfall, and Lincoln led the way, among the newcomers Fox had the biggest reason to celebrate. The studio's 3D Life of Pi had no problem drumming up business, exceeding pre-release estimates and proving Fox's decision to focus all the trailers and TV spots on a boy, a boat, and a tiger was a smart move. Even Red Dawn, delayed three years and featuring a different enemy than when the movie was shot back in 2009, didn't do too shabby, scoring a $22 million five day opening weekend which was above pre-release guesses. However, DreamWorks Animation's Rise of the Guardians didn't catch on with audiences - despite the flood of commercial spots and the film's online presence. But hope isn't lost just yet as both critics and moviegoers gave Rise of the Guardians positive reviews.
Top 10 Films for the Extended Thanksgiving Holiday Weekend of November 21-25, 2012
1) Breaking Dawn Part 2 - $64,020,000
2) Skyfall - $51,124,000
3) Lincoln - $34,097,000
4) Rise of the Guardians - $32,607,000
5) Life of Pi - $30,150,000
6) Wreck-It Ralph - $23,010,000
7) Red Dawn - $22,004,000
8) Flight - $11,357,000
9) Silver Linings Playbook - $5,901,357
10) Argo - $5,110,000
(Photo © Summit Entertainment)