Warner Bros has opted to move The Great Gatsby out of the awards season to the summer of 2013. It seems a bizarre move given that dramas aren't usually widely embraced during the hot summer months unless, of course, they're based on comic book material, like The Dark Knight Rises, or are action dramas (emphasis on 'action'). However, WB is willing to take a chance that adult audiences will turn out during the summer for the 3D drama based on the classic F. Scott Fitzgerald book.
Per the studio's official announcement: "Based on what we've seen, Baz Luhrmann's incredible work is all we anticipated and so much more," stated Dan Fellman, President of Domestic Distribution. "It truly brings Fitzgerald's American classic to life in a completely immersive, visually stunning and exciting way. We think moviegoers of all ages are going to embrace it, and it makes sense to ensure this unique film reaches the largest audience possible."
"Baz is known for being innovative, but with this film he has done something completely unexpected--making it in 3D--while capturing the emotion, the intimacy, the power and the spectacle of the time," added Veronika Kwan Vandenberg, President of International Distribution, Warner Bros. Pictures. "The responses we've had to some of the early sneak peeks have been phenomenal, and we think The Great Gatsby will be the perfect summer movie around the world."
In addition to DiCaprio, the cast of The Great Gatsby includes Carey Mulligan, Joel Edgerton, and Tobey Maguire.
(Photo © Warner Bros Pictures)