Sony Pictures Animation, Happy Madison, and Hasbro are collaborating on an animated movie based on Hasbro's line of TONKA trucks. Seriously. The TONKA trucks have been around since 1947, and apparently now was determined to be the right time to make a movie featuring the toy line.
Per Sony, the fully animated film will be written by Fred Wolf (Grown Ups).
In making the announcement, Sony Pictures Digital Productions President Bob Osher said, "In its 65 years, TONKA has become more than a toy or a brand - TONKA trucks are a rite of passage for kids all around the world. Time spent with these toys creates memories that last a lifetime as kids are inspired to play using the boundaries of their imagination. We look forward to creating a family friendly motion picture that brings the Tonka experience to life."
Added Michelle Raimo-Kouyate, president of Production for Sony Pictures Animation, "Fred and our friends at Happy Madison and Hasbro have a truly inventive take on what it means to be 'TONKA tough' that will translate the multi-generational appeal of this world-renowned brand into a fun animated adventure for the whole family."
Hopefully the story will not involve the trucks fighting off an alien invasion.
(Photo © Hasbro via Pricegrabber)