It's no surprise that The Help has made its way past the $100 million mark given the film's broad appeal, great reviews, and positive word-of-mouth campaign. DreamWorks may not have hit one out of the ballpark with the recent release of the Fright Night remake, but they're more than making up for it with this female-driven dramatic film filled with outstanding performances - performances that should wind up earning the film Oscar recognition.
Adapted and directed by Tate Taylor, The Help was budgeted at $25 million-ish (which it made back over its opening weekend) and crossed the $100 million mark at the domestic box office today.
Commenting on the film's box office performance, Taylor stated, "We never imagined this film, which began its journey inspired by the enthusiasm of a small group of Mississippi friends, would ever even get made. Now to have it seen and embraced by so many people is just beyond our wildest dreams."
Executive Vice President, Motion Picture Sales & Distribution, Walt Disney Studios Motion Pictures Dave Hollis added, "This achievement is a testament to an amazing ensemble cast and a wonderfully told story that has played well to men and women, young and old, resonating in a cross-section of all theaters be they urban, upscale or heartland. The viral power of word-of-mouth has us hopeful that we'll continue to see The Help exposed to as broad an audience as possible in the coming months."
Set in Mississippi in the 1960s, The Help stars Emma Stone as would-be journalist 'Skeeter', Viola Davis as 'Aibileen,' Octavia Spencer as 'Minny,' Bryce Dallas Howard as 'Hilly,' and Jessica Chastain as 'Celia Foote.' Rated PG-13 for thematic material, The Help has continued to reign at or near the top of the box office charts since its release on August 10th.
More on The Help:
- Movie review
- Exclusive interview with Emma Stone
- Viola Davis on The Help, the '60s and Aibileen
- Octavia Spencer and Jessica Chastain discuss their characters
- The Help premiere photos
(Poster from The Help © DreamWorks Pictures)