Published in 1971, Dr Seuss' book told the story of a tree-loving little guy who took on a big issue: the destruction of a forest. In an interview with USA Today, Illumination Entertainment chief Chris Meledandri spoke about the casting of DeVito as the central character who speaks up for the Truffula Trees. "Danny has this wonderful ability to be acerbic and grouchy but at the same time absolutely lovable. It's almost like Walter Matthau had. His comedic edge was very sharp, but he always maintained that warmth."
DeVito said it's time to wake up and "smell the oil burning," and maybe The Lorax can help make people award of environmental issues. "I feel sometimes the only way to get things done is shake people up a little bit, and the Lorax is not a guy who pussyfoots around. He's not a guy who uses kid gloves."
The screenwriters of Horton Hears a Who!, Despicable Me, and the upcoming Easter Bunny movie Hop - Cinco Paul and Ken Daurio - wrote the screenplay for The Lorax and will be making their feature film directorial debuts with the project. And working closely with Audrey Geisel and the Seuss Estate on Horton made it much easier to get Geisel's backing on The Lorax. "You know, Audrey Geisel was so happy with the movie that I think that actually makes her more comfortable with us, and comfortable with allowing us to explore and have a little bit of freedom with the next project," explained Ken Daurio in our exclusive interview last May. "I think she trusts us a little bit, so that's nice."
Illumination Entertainment and Universal are aiming for a March 2012 release of The Lorax.
(Photo © Illumination Entertainment/Universal)
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